Kosher Food Industry Trends:
The desire for a VIP experience
The global kosher food market was worth $19.9 billion 2021 and is expected to reach $54.5 billion by 2027
Kosher Market Overview
About 40% of all products in a US grocery store are kosher
About 6 million Jews live in the US, but represent only 20% of the kosher product consumer base
In 2021:
Nearly one third of product launches had a kosher claim
More than half of all dessert and ice cream launches were certified kosher
17% of new kosher launches were in the bakery category
The Kosher market is expanding
As the Orthodox Jewish community continues to expand
As non-Jewish community continues to rely on the kosher designation as a mark of quality, healthy lifestyle choices
The U.S. Market is Estimated at $9.6 Billion, While China is Forecast to Grow at 9.7% CAGR
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.4% and 5.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4% CAGR
Kosher foods comply with Jewish dietary regulations regarding sourcing, preparation, and eating
What is Kosher?
Kosher food categories:
Meat: mammals or fowl, and products derived from them, such as broth and bones
Dairy: milk, butter, cheese, and yogurt
Pareve: any food that isn’t dairy or meat, such as eggs, fish, and plant-based foods
How The Kosher Market Developed
Prior to consumer packaged goods food and drink manufacturing, it was easy for observant households to identify kosher foods
Eventually, CPG manufacturers began:
Adding different ingredients and additives
Using various processes that changed the ultimate composition of food and drink
It became difficult for consumers to identify kosher foods and created the need for Kosher certification
Consumers have varying perceptions of kosher that drive purchases — but not all of them are accurate
Consumer Perception of Kosher
Proof that a product is healthy, clean, and safe
Popular among health-conscious consumers
Made by companies that invest in quality
Consumers associate kosher with trust
Market Growth Factors
Access
Stores in cities with large Jewish population stock kosher products and spread kosher to other retail locations
Healthy connotation
Kosher certification symbols are often placed next to other certifications
Kosher certification attracts health-conscious consumers and observant Jews, but the certification process can pose a challenge
Kosher Certification Process & Challenge
Kosher certification is the stamp of approval by a rabbinic agency that assures consumers the product and its production adhere to Kosher Law
Challenge: Single ingredients that aren't kosher
Gelatin
Can be sourced from red meat, fish, and vegetables
Difficult to find a kosher source of gelatin that doesn’t impact taste
Recommendation: begin the design and manufacturing process with kosher certification in mind
KosherVIP®
Delivering a quality experience to the kosher consumer
Kosher Delivery apps
Kosher Grocery stores
Kosher Food services
Kosher Entertainment
Kosher Experiences
Contact VIP@KosherVIP.com to purchase KosherVIP.com and associated phone numbers!
877-KOSHER-1
613-KOSHER-1
770-KOSHER-1
KosherVIP® is a registered federal trademark
Sources
The kosher food industry is a rising trend and people are interested in VIP experiences. See more information in the infographic below.
