Kosher Food Industry Trends:
The desire for a VIP experience

The global kosher food market was worth $19.9 billion 2021 and is expected to reach $54.5 billion by 2027

Kosher Market Overview

  • About 40% of all products in a US grocery store are kosher

  • About 6 million Jews live in the US, but represent only 20% of the kosher product consumer base

  • In 2021:

    • Nearly one third of product launches had a kosher claim

    • More than half of all dessert and ice cream launches were certified kosher

    • 17% of new kosher launches were in the bakery category

  • The Kosher market is expanding

    • As the Orthodox Jewish community continues to expand

    • As non-Jewish community continues to rely on the kosher designation as a mark of quality, healthy lifestyle choices

    • The U.S. Market is Estimated at $9.6 Billion, While China is Forecast to Grow at 9.7% CAGR

    • Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.4% and 5.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4% CAGR

Kosher foods comply with Jewish dietary regulations regarding sourcing, preparation, and eating

What is Kosher?

  • Kosher food categories:

    • Meat: mammals or fowl, and products derived from them, such as broth and bones

    • Dairy: milk, butter, cheese, and yogurt

    • Pareve: any food that isn’t dairy or meat, such as eggs, fish, and plant-based foods

How The Kosher Market Developed

  • Prior to consumer packaged goods food and drink manufacturing, it was easy for observant households to identify kosher foods

  • Eventually, CPG manufacturers began:

    • Adding different ingredients and additives

    • Using various processes that changed the ultimate composition of food and drink

  • It became difficult for consumers to identify kosher foods and created the need for Kosher certification

Consumers have varying perceptions of kosher that drive purchases — but not all of them are accurate

Consumer Perception of Kosher

  • Proof that a product is healthy, clean, and safe

  • Popular among health-conscious consumers

  • Made by companies that invest in quality

  • Consumers associate kosher with trust

Market Growth Factors

  • Access

    • Stores in cities with large Jewish population stock kosher products and spread kosher to other retail locations

  • Healthy connotation

    • Kosher certification symbols are often placed next to other certifications

Kosher certification attracts health-conscious consumers and observant Jews, but the certification process can pose a challenge

Kosher Certification Process & Challenge

  • Kosher certification is the stamp of approval by a rabbinic agency that assures consumers the product and its production adhere to Kosher Law

  • Challenge: Single ingredients that aren't kosher

    • Gelatin

      • Can be sourced from red meat, fish, and vegetables

      • Difficult to find a kosher source of gelatin that doesn’t impact taste

  • Recommendation: begin the design and manufacturing process with kosher certification in mind

Delivering a quality experience to the kosher consumer

  • Kosher Delivery apps

  • Kosher Grocery stores

  • Kosher Food services

  • Kosher Entertainment

  • Kosher Experiences

Contact to purchase and associated phone numbers!

  • 877-KOSHER-1

  • 613-KOSHER-1

  • 770-KOSHER-1

KosherVIP® is a registered federal trademark


The kosher food industry is a rising trend and people are interested in VIP experiences. See more information in the infographic below.